Blabber Box was an online variety show that Butcher Bird Studios created for Nexon America. It started as part of Nexon’s Block Party initiative, which aimed to create a social hub for players of all eight Nexon game titles. Each half-hour episode featured segments of live action and animated serials, interviews with game producers, sketch comedy pieces, live events, Rants and Raves, segments of ongoing serials, etc. Each episode was released in its entirety on a bi-monthly basis, then each segment was released independently on each of the various games’ YouTube pages. Blabber Box was responsible for a ten-fold increase in YouTube traffic for Nexon, reaching hundreds of thousands of engaged fans.