Mazda Live Seminar

Published by Butcher Bird News on

Mazda Live Seminar

Bringing nationwide dealerships together in a live training seminar to hype up sales teams for a new vehicle rollout.

ES3, an agency specializing in media for automotive dealer training initiatives, came to Butcher Bird Studios with a new idea: a live stream to dealerships starring some of Mazda’s best training experts presenting the brand new CX-30 compact crossover directly to sales reps. They had the info, they had the people, they just didn’t quite know how to shape a dynamic live experience.

“…allowing the experts to field real questions from real people in the field…
in real time.”

After working directly with the Mazda and ES3 teams, Butcher Bird Studio laid out a visually stunning, thoroughly interactive experience that hit all of Mazda’s key points, but also let viewers submit questions throughout, allowing the experts to field real questions from real people in the field…in real time. It proved to be an innovative and exciting way for Mazda to convey vital information and at the same time get their dealerships excited about the launch of this new vehicle.

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