After working directly with the Mazda and ES3 teams, Butcher Bird Studio laid out a visually stunning, thoroughly interactive experience that hit all of Mazda’s key points, but also let viewers submit questions throughout, allowing the experts to field real questions from real people in the field…in real time. It proved to be an innovative and exciting way for Mazda to convey vital information and at the same time get their dealerships excited about the launch of this new vehicle.