Better Off Zed
Better Off Zed
A relationship movie with a bite!
For the last decade, Guy (Sibley) has worked a mentally and physically demanding 60-hour week, a soul-crushing daily grind that has frayed his nerves; while his wife Paige (Woods), a free spirit with multiple fine arts degrees to her name, has spent their marriage chasing creative inspiration.
When the zombie apocalypse arrives, Guy is ecstatic: no more grueling work, no more monotony, no more hopeless future. He spends his days in idyllic splendor, living life in the moment… while Paige snaps into survival mode and takes on the role of pragmatist, figuring out how to secure their perimeter and stretch out their food supply, while following news reports for any glimmer of hope that they might be able to escape. The couple—in essence—has switched places. And in this new dynamic, all of the small fissures pressured beneath the surface of their relationship finally crack open, forcing them to deal not only with Armageddon, but with a potentially far more horrifying reality… each other.
“When the zombie apocalypse arrives, Guy is ecstatic: no more grueling work, no more monotony, no more hopeless future.”
BETTER OFF ZED serves as a metaphor for the claustrophobia of modern living and modern relationships, as well as the struggle for the inner artist in all of us. It also explores the question, are you with the right partner to face the end with?
More Case Studies
The mandate was to create engaging, choice-based content that resonated with BuzzFeed’s audience. Bring the iconic BuzzFeed quiz format to dynamic, interactive life!
Bringing nationwide dealerships together in a live training seminar to hype up sales teams for a new vehicle rollout.
Twitch does Amazon Prime Day for 36 hours straight, featuring their top talent, top brands, and a whole lot of insane fun.
Our most ambitious live experience yet: an eight-episode, live performed, scripted science fiction adventure.
A trans-media outdoor brand focused on everyday people.