G.O. Get Outside2017-12-21T15:21:23+00:00

Project Description

G.O. GET OUTSIDE

ORIGINAL IP
FORMAT: Outdoor/Adventure Brand
Content: Video Web-series & Audio Podcast

G.O. GET OUTSIDE is a brand dedicated to getting everyone outdoors. No age limits. No prejudices. No excuses. The outdoors are for everyone. G.O. spotlights everyday people doing extraordinary things accessible to all.

G.O. Get Outside: The Web-Series
4 X 5 minute episodes
Meet four everyday people who are passionate about their outdoor pursuits. Follow them as they go caving, hiking, canyoneering, and surfing. G.O. Get Outside introduces adventure sports to the uninitiated and inspires them to get active—to become participants in outdoor recreation.

G.O. Get Outside: The Podcast
3 Seasons – 60+ episodes
A radio-style show for people interested in outdoor pursuits. Each episode of G.O. features a conversation with an everyday person balancing adult responsibilities and an active lifestyle. Whether BASE jumping off a flying unicorn or hiking around the neighborhood in between diaper changes, everyone has a place in the outdoor community.

CASE STUDIES