AEROVIRONMENT “PROCEED WITH CERTAINTY” CAMPAIGN
FORMAT: Website/Trade Show Video Content
CONTENT: Multiple Industrial Videos focused on the new company tag-line
In 2015 AeroVironment began a rebranding effort aimed at giving voice to their 40 years of innovation in the aeronautics and propulsion arenas. Butcher Bird Studios created a suite of videos that helped focus this new messaging across all of AeroVironment’s media outlets. Working directly with their internal product and marketing teams, we crafted scripts, produced shoots, designed animation and motion graphics, and even provided tactical support at trade shows, all in the development of a media ecosystem that helped harness the power of the company’s new foray onto the public stage.