Going Live for National Geographic and Airbnb!

 

Executive Producer Kat Urban (TBWA\Chiat\Day) challenged us to take our Facebook Live game to the next level by shooting a project for National Geographic and Airbnb in the field out in Roswell, New Mexico at the International UFO Festival. We also shot a short companion documentary at the same time–just to make sure we never stopped moving!

Hosted by National Geographic Explorer Asher Jay, the live streams presented an insider’s perspective on the unique story of Roswell and its environs. We began at sunrise with an alien diorama behind us, grabbed a behind-the-scenes perspective in the afternoon at an alien costume contest, and then featured Roswell’s UFO parade that night.  Along the way, we filmed Asher’s experience throughout Roswell as she sought answers, adventure, and excitement.

Butcher Bird crew included Steven Calcote on direction and streaming tech, Buff Brothers Jason Milligan and Jarrod Wendler on camera, and Todd Steinhauer on sound. Back at BB HQ, Lillian Diaz-Przybyl produced and Adam Fair edited.  

While we went in expecting to uncover the secrets of the Roswell aliens, what we found was a wonderful community of positive people united by one of the best kept secrets to living well: the capacity to entertain curiosity. We discovered that a warm, enchanting bunch of curious people might just be more amazing than definitive proof of life in outer space.

Watch archive of the live show at dawn!

Watch archive of the alien costume contest!

Watch archive of the live show for the UFO Parade!

 

By | 2017-12-05T19:44:14+00:00 December 5th, 2017|Uncategorized|0 Comments

About the Author:

Steven Calcote is an award-winning director with a passion for great storytelling, world building, and exploring humanity’s relationship with technology. He has created projects for such clients as Adidas, Sony pictures, Disney, BBC America, Nickelodeon, HBO, AT&T, Sega, Electronic Arts, the National Hockey League, Boeing, MTV, Nexon, and Intel.

Most recently, he directed a series of films for a major new exhibition at the Smithsonian National Air and Space Museum. An expert in the latest digital and interactive filmmaking, his work has been recognized by the Telly Awards, Spikes Asia, One Show Interactive Awards, and the LA Weekly Theater Awards.