Executive Producer Kat Urban (TBWA\Chiat\Day) challenged us to take our Facebook Live game to the next level by shooting a project for National Geographic and Airbnb in the field out in Roswell, New Mexico at the International UFO Festival. We also shot a short companion documentary at the same time–just to make sure we never stopped moving!
Hosted by National Geographic Explorer Asher Jay, the live streams presented an insider’s perspective on the unique story of Roswell and its environs. We began at sunrise with an alien diorama behind us, grabbed a behind-the-scenes perspective in the afternoon at an alien costume contest, and then featured Roswell’s UFO parade that night. Along the way, we filmed Asher’s experience throughout Roswell as she sought answers, adventure, and excitement.
Butcher Bird crew included Steven Calcote on direction and streaming tech, Buff Brothers Jason Milligan and Jarrod Wendler on camera, and Todd Steinhauer on sound. Back at BB HQ, Lillian Diaz-Przybyl produced and Adam Fair edited.
While we went in expecting to uncover the secrets of the Roswell aliens, what we found was a wonderful community of positive people united by one of the best kept secrets to living well: the capacity to entertain curiosity. We discovered that a warm, enchanting bunch of curious people might just be more amazing than definitive proof of life in outer space.