Steven Calcote and Luis Reyes spend some time with our friends at Lumaforge breaking down the new media landscape, and how brands can break through in live and interactive engagement when more traditional forms of media are becoming less effective
Okay, so we just did something a little crazy—and now that it’s all over, we’re finally allowed to talk about it…
On July 15th and July 16th , otherwise known as Amazon Prime Day (AKA one of the biggest global sales events this side of Christmas), Butcher Bird Studios teamed up with live-stream-gaming juggernaut Twitch to produce a live QVC-style home-shopping show lovingly titled TWITCH SELLS OUT: A Prime Day Special Event.
TWITCH SELLS OUT was hosted by a rogue’s gallery of Twitch’s top streamers including JERICHO, AnneMunition, Ezekiel_III (and many more) who ballyhooed over 100 Prime Day products and deals over the course of an uninterrupted 36 hour live stream from our Glendale studio.
Collaborating with Twitch’s creative team, Butcher Bird Studios wrote, produced, and executed this commercial extravaganza utilizing three overlapping production units and the latest in live-streaming know-how. Throughout the stream, we kept Twitch’s fervent audience engaged with interactive polls, games and chat integration. The result was an unprecedented cocktail of direct marketing, influencer muscle and spontaneous live silliness.
During the witching hours between 10PM – 10AM, selling out took a rest, but we kept the stream going with a night of periodic gags which ranged from the subtle to the weird. Highlights included a live reading of Moby Dick, a ghost haunting and an interactive midnight snack.
Butcher Bird also produced the video promo campaign leading up to the main event which ran on Twitch’s ad stream and social channels. Finally, we created a series of pre-recorded interstitials and merch commercials which played periodically throughout the show, as well as generating social content on the fly.
When all was said, sold and done, TWITCH SELLS OUT exceeded expectations in key metrics. Stay tuned for a further case study write-up, but in the meanwhile, our (purple) hats are off to all of our many collaborators and illustrious magic-making crew who made this possible.
We are delighted to announce (or as we say in French, “Nous sommes ravis d’annoncer”) that IN A FOREIGN TOWN, our short horror film based on the works Thomas Ligotti, will be having its International Premiere at the Brussels International Fantastic Film Festival (BIFFF).
Since not everyone we know can make it to Brussels… we’ve decided to release the trailer for the film to the world for the very first time. You can check it out below.
For those who are able to make it to Belgium, the screening will take place on Tuesday, April 16th at 8:00 PM at the Bozar Palace in Brussels.
TICKETS can be purchased on the BIFFF website.
Written and Directed by Michael Shlain, IN A FOREIGN TOWN stars Yuri Lowenthal (SPIDER-MAN PS4), Tony Amendola (ONCE UPON A TIME, ANNABELLE), David Rees Snell (S.W.A.T., THE SHIELD) and Jack McGraw (GODLESS).
The short is a proof-of-concept prequel for an anthology series that we are developing and will be presenting at the Canneseries In Development Forum next week.
In the meantime, to learn more about Thomas Ligotti and order his books, visit Penguin Random House.
Butcher Bird Studios Changes Media Landscape Forever with EARTH SHATTERING Interactive Cat Pee Video!!!1
In quite possibly the most important piece of creative we’ve ever taken on, Pickles the Cat needs to get to Silverlake to pee in his litterbox, and the viewer uses the interactive platform Eko to navigate Pickles through a harrowing incident with the police, a painful conversation with an eco-conscious hipster, and clogged LA freeways.
Director Jason Milligan took 5 minutes off from saving the planet to say this about the video; “I fought through my cat allergies to complete this project because I knew that this is a video that the world NEEDED TO SEE. The lessons the audience learns while helping Pickles drive a car to pee in a nice place are so pivotal, primal, and profitable to the people whom inhabit this rock we call Earth that I was willing to risk my own life in order to make this happen.”
We built over 20 nodes for this interactive video so that each viewer will have a unique adventure with Pickles. This means that your decisions MATTER, and that this is not a task that you should take lightly, because if you cause Pickles to eat CBD infused cat-nip at the wrong time, the cat could end up in jail, living with an annoying hipster, or even worse, peeing all over the side of the road. Give it a whirl here to see if you are able to get Pickles to Silverlake before the cat’s bladder bursts!
We are deliriously elated to announce that IN A FOREIGN TOWN has been officially selected as one of 6 projects to participate in the 2019 In Development creative forum in Cannes, co-organized by MIPTV and CANNESERIES.
Created by Michael Shlain and based on the stories of acclaimed author Thomas Ligotti, IN A FOREIGN TOWN is a surreal horror anthology that explores the hidden anxieties of modern existence.
Our proof-of-concept short film of the same name premiered at the 2018 LA SHORTS INTERNATIONAL FILM FESTIVAL and is currently making festival rounds worldwide.
In Development is designed to act as an accelerator for content discovery and development, and offers the opportunity to producers and creators to fast-track new drama projects at an international level.
We look forward to working with the CANNESERIES and MIPTV team, and to bringing Thomas Ligotti’s terrifying and timely vision to an international audience.
Butcher Bird Studios Presents
The Reggie Watts’ SpaceTalk Interactive
ADR Video Challenge
We made a PSA for Reggie Watts on a spaceship. It needed some ADR. We had an idea.
Why don’t we reach out to you and see how you complete the sketch by performing with Reggie and dropping in your own audio?
Reggie recorded a version with his friend Michael Portnoy, which you can check out HERE.
Now why don’t you try one for yourself!
- Download THIS video
- Add your own half of the conversation with Reggie Watts
- Post your video to Instagram with the hashtags #reggievideochallenge
DOWNLOAD VIDEO HERE
If we really like your video, we may reach out to you about including it on REGGIE’S YOUTUBE PAGE sometime in the next few weeks.
And of course, be sure to follow Reggie on INSTAGRAM
View ALL episodes of LIFE, IT JUST KEEPS HAPPENING!